What It Takes to Inspire True Customer Loyalty

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By Nitin Badjatia

It’s an open secret in customer service circles that if you don’t have your customer loyalty card when you check out at Safeway or Panera or any other loyalty program that identifies you by your phone number, you can always turn to Jenny. Yes. That Jenny. Jenny of 867-5309 fame. (Millennial or younger? Now is when you Google 867-5309. You’re welcome.)

Jenny is today—just as she was in the classic 1981 Tommy Tutone hit

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