How a Nonprofit Plans to Help Big Companies Meet Their Sustainability Goals

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By Danielle Wiener-Bronner

Hundreds of companies have pledged to get greener by 2025. Now they have to figure out how to do it—and the World Wildlife Fund wants to help.

The global non-governmental conservation organization on Tuesday launched a new initiative called Resource: Plastic to help companies that have made public sustainability goals actually achieve them. Other groups, like the Ellen MacArthur Foundation and the Ocean Conservancy, are partnering with WWF on the project.

Resource: Plastic is designed

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