Connected Cars, Disconnected Owners

Connected cars far from mainstream as auto brands struggle to sell benefits.

Twenty-five percent of car owners aren’t actively using their connected car’s features—a figure which includes 11% who don’t even know if their vehicle has the technology according to a new study of the attitudes and purchase behavior of more than 8,500 consumers across Europe, North America and China by one of the world’s largest research agencies, Kantar TNS.

The findings show that despite investing vast